Master Class Template

Leaders need to be good storytellers because a well-crafted story resonates with the audience long after it’s been told. The human brain loves stories. Think about all the family stories that have been passed down from generation to generation. Well-developed, character-driven stories with emotional content result in a better understanding of the key points a leader wishes to make and enables better recall of these points weeks later. People remember stories that have an emotional impact on them. If they can relate to the hero or heroine, they are more likely to connect to the story and personalize it. Before there can be a hero or heroine, some sort of tension or challenge that changes or embraces them has to occur. That’s the beginning of a well-constructed story. In this Master Class, you will learn how to better incorporate storytelling in your leadership practice.

Course Cost: US$280. All transactions securely processed through PayPal.

Course Information

Estimated Time: 4 Modules (over 4 weeks)

Difficulty: All

Course Instructor

Professor Bryan Bennett Professor Bryan Bennett Author

Professor Bryan Bennett has been an adjunct university professor since 2008. He has developed and taught analytics, leadership and marketing courses at the graduate and undergraduate levels, both online and in the classroom. In addition to teaching organizational leadership courses, he has mentored a number of students from healthcare, business, law enforcement, retail and hospitality industries. Professor Bennett is also a Certified Adjunct Faculty Educator by SoCAFE and a Certified Applying the Quality Matters Online Facilitator by Quality Matters.

What Others Have Said

Great course
By: Bryan Bennett

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