Leaders need to be good storytellers because a well-crafted story resonates with the audience long after it’s been told. The human brain loves stories. Think about all the family stories that have been passed down from generation to generation. Well-developed, character-driven stories with emotional content result in a better understanding of the key points a leader wishes to make and enables better recall of these points weeks later. People remember stories that have an emotional impact on them. If they can relate to the hero or heroine, they are more likely to connect to the story and personalize it. Before there can be a hero or heroine, some sort of tension or challenge that changes or embraces them has to occur. That’s the beginning of a well-constructed story. In this Master Class, you will learn how to better incorporate storytelling in your leadership practice.
Course Cost: US$280. All transactions securely processed through PayPal.
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What Others Have Said
By: Bryan Bennett
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