Everyone has a story. How you tell it makes the difference!

Leaders need to be good storytellers because a well-crafted story resonates with the audience long after it’s been told. The human brain loves stories. Think about all the family stories that have been passed down from generation to generation. Well-developed, character-driven stories with emotional content result in a better understanding of the key points a leader wishes to make and enables better recall of these points weeks later. People remember stories that have an emotional impact on them.