In the mid-1990s, I was on the forefront of CRM (customer relationship management) implementations for Fortune 100 companies. I was part of the team that developed the CRM implementation vision recognized by Gartner as one of the top 3 in the industry. Previously, CRM was marketed as solely a technology solution, and organizations were encouraged to purchase XYZ software solution today so they would have CRM tomorrow. We were one of the first companies to recognize the importance of having well-trained people and well-developed processes for a successful CRM implementation.
Continue reading “Why Leadership Resources Management (LRM) is More Important Than a CRM!”Why Leadership Resources Management (LRM) is More Important Than a CRM!
