Back to: 301 – Business Analytics for Leaders – Master Class
Module 1 Overview
In this module, we will cover some important business analytics foundational material. We will differentiate between the types of analytics and how they relate to data-driven decision making. We will also discuss what steps an organization needs to take to successfully implement business analytics and the importance of leadership in that process.
Learning Objectives
- Discover and communicate the value of building an analytics-focused organization to drive business success.
- Compare and contrast the different types of analytics and their role in building an analytics-focused organization.
- Differentiate between the continuums of the analytics change model and discover the steps that must be completed along each continuum.
- Evaluate the critical success factors for building an analytics-focused organization.
- Differentiate between the continuums of the analytics change model and discover the steps that must be completed along each continuum.
Assigned Readings
Required
- Adviscent, (2017). Analytics – Does Your Business Need Descriptive, Diagnostic, Predictive or Prescriptive Capabilities? The Wealth Mosaic
- Anadiotis, G., (2016). Data to Analytics to AI: From Descriptive to Predictive Analytics. ZDNet.
- Kiron, D. & Shockley, R. (2011). Creating Business Value with Analytics. MIT Sloan Management Review.
Optional
- Stone, E. (2013). Take 5: A Guide to Getting Started and Succeeding with Data Analytics, KelloggInsight
- White, N. (2012). Predictive Project Analytics, Deloitte
Assigned Multimedia (Optional)
Assignments
Short Essay 1 – Analytics Implementation Challenges
Assignment 1 – Analytics Ascendancy Model
Reflection 1 – Building an Analytics-Focused Organization
Please refer to the following Module schedule for due dates:
| Module Element | Due Day |
|---|---|
| Module Start | Monday |
| Live Lecture | Tuesday, 3PM CST |
| Lecture Recording Availability | Tuesday, Midnight CST |
| Assignment(s) Due | Sunday, Midnight CST |
| Reflection Due | Sunday, Midnight CST |
