Back to: 301 – Business Analytics for Leaders – Master Class
Course Description
This Master Class is designed to help leaders and aspiring leaders to better incorporate and manage analytics in their organization. In this 4-module course, participants will learn the importance of leadership in implementing and managing an organization’s analytics function, including the different types of analytics, assessing analytics readiness and creating an action plan to integrate analytics within other strategic processes.
Prerequisites
There are no prerequisites for this course.
Course Objectives
By the end of this course, you will be able to:
- Discover and communicate the value of building an analytics-focused organization to drive business success.
- Specify how analytics can be utilized as an organization’s competitive advantage and the role of leadership in its success.
- Prepare an organizational readiness assessment to identify gaps in the capability to properly implement an analytics function.
- Formulate data profiles and generate thoughtful actionable insights.
- Create effective visualizations using best practices and synthesize them into illuminating stories.
- Construct an initial action plan to incorporate analytics within the organization and integrate it within other strategic processes.
Readings and Resources
Required & Optional Readings: See Module Roadmaps
Links to all readings, videos and podcasts will be posted on the course site, including timely news articles and academic research that you will read, view or listen to in order to complete some assignments and obtain a deeper understanding of the course concepts.
Recommended Books:
- Bennett, J.B. (2015). Competing on Healthcare Analytics: The Foundational Approach to Population Health Analytics, Buffalo Grove: Healthcare Center of Excellence, LLC.
- Davenport, T.H. & Harris, J.G. (2007). Competing on Analytics: The New Science of Winning, Boston: Harvard Business School Publishing Corporation
- Siegel, E. (2016). Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie or Die, Hoboken: John Wiley & Sons
Required Software
Access to a modern web browser.
Grading and Evaluation
Assignments will not receive a traditional numerical or alphabetic grade but feedback will be given on all discussions, assignments and reflections. Turnaround will normally be within a week from the due date. You will be notified if turnaround will be longer than one week.
Course Technology
This course will involve a number of different types of interactions. These interactions will take place primarily through the course system. Please take the time to navigate through the course and become familiar with the course syllabus, structure, and content and review the list of resources below.
GoToMeetings
We will use GoToMeeting for synchronous meetings held according to the Course Schedule below throughout the course. Your instructor will send a reminder before the sync meetings will be held. Access to the sessions can be through a browser or their mobile app. Click on the “Get the GoToMeetings App” on the right at the top of the site.
Course Schedule
In the course schedule you will find a list of each module’s readings and resources and the assignments due. Links to videos, handouts, and other resources can be found on each Module’s Roadmap page throughout the course.
Each module begins on Monday. The rest of each module’s elements are due as follows:
| Module Element | Due Day |
|---|---|
| Module Start | Monday |
| Live Lecture | Tuesday, 3PM CST |
| Lecture Recording Availability | Tuesday, Midnight CST |
| Assignment(s) Due | Sunday, Midnight CST |
| Reflection Due | Sunday, Midnight CST |
